More than half of Twitter’s top 1,000 advertisers in September were no longer spending on the platform in the first weeks of January, according to data provided to CNN by digital marketing analysis firm Pathmatics by Sensor Tower, in a striking sign of how far reaching the advertiser exodus has been following Elon Musk’s acquisition of the company.
More than half of Twitter’s top 1,000 advertisers in September were no longer spending on the platform in the first weeks of January, according to data provided to CNN by digital marketing analysis firm Pathmatics, in a striking sign of how far reaching the advertiser exodus has been following Elon Musk’s acquisition of the company.
When you’re the last lone surviving store in any industry, you’ve earned the right to have fun and hype it up. That’s exactly what the only remaining store of the Blockbuster video rental chain is doing, and it’s during the Super Bowl. And it helps if you still have a VCR, of course.
Coca-Cola is launching a hard seltzer under the cult-favorite brand Topo Chico. The drink will initially be available in select cities in Latin America. This is the company’s first move into the hard seltzer space. The beverage giant purchased Topo Chico in 2017 for $220 million. “The Coca-Cola Company is committed to exploring new products in dynamic beverage categories, including […]
Coca-Cola is considering a move into the growing market for cannabis-infused drinks. Officials with the company said Monday in a release that they are “closely watching the growth of non-psychoactive CBD.” “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages […]
Have a Coke and a… frown? President Donald Trump and millions of others are about to find that their soft drink of choice is going to become a little more expensive — thanks in part to the commander in chief’s tariffs. Coca-Cola CEO James Quincey announced this week that rising costs were driving an unusual mid-year need […]
A new push by the beverage industry is slowing the expansion of soda taxes in California and elsewhere. California cities pioneered soda taxes as a way to combat obesity, diabetes and heart disease, but the Legislature and Gov. Jerry Brown on Thursday bowed to pressure from beverage companies and reluctantly banned local taxes on soda […]
