• City of Indio asks for residential feedback for research process

    The City of Indio has partnered with the firm North Star on a research initiative for marketing the area to visitors, residents and businesses from 2021 and on.   According to North Star CEO Will Ketchum, Indio’s central message should be what makes the community special, so that it can stand out. To achieve this, North […]

  • Kid selling ‘ICE COLD BEER’ gets police attention

    A boy in Utah had a marketing strategy so good people called the cops on him. The boy is seen holding a sign posted by the Brigham City Police Department with a sign that says  “ICE COLD BEER” but in small letters above “BEER” it says “ROOT.” Police captioned the photo: And it was a […]

  • “Uniquely Palm Springs” Campaign to Shop at Locally Owned Stores

    [bc_video video_id=”6001027836001″ account_id=”5728959025001″ player_id=”Hkbio1usDM” embed=”in-page” padding_top=”56%” autoplay=”” min_width=”0px” max_width=”640px” width=”100%” height=”100%”] The local business community is looking to compete with the marketing campaigns of the national stores coming into Palm Springs. Local business owners from Palm Springs are partnering with the city on a new campaign called, “Uniquely Palm Springs”, as a way to get […]

  • Nike sales are up 31 percent since the Kaepernick campaign

    President Donald Trump has made his name from sales of everything from suits to steak, but this is his first time selling sneakers — even though that probably wasn’t his intention. Nike sales jumped by 31 percent after debuting quarterback-turned-activist Colin Kaepernick as a new company spokesman — and market observers say the president’s public […]

  • Papa John’s Founder: I Should Be Back as Chain’s Public Face

    The founder of Papa John’s says the pizza chain needs him back as its public face, and that it was a mistake for the company to scrub him from its marketing materialsafter he acknowledged using a racial slur last month. John Schnatter said in an interview with The Associated Press that he believes he can return […]

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