The ATP and WTA tours have made great efforts in recent years on developing digital content, but players say there could still be more to do in order to attract new tennis fans.
Taylor Fritz, the top-ranked American tennis player in the ATP tour, is in town for World Team Tennis going on over at the Indian Wells Tennis Garden. Fritz is a SoCal native and on the San Diego Aviators in the tournament, however, the Fritz family has ties here in the Coachella Valley.
