• NBCares Silver Linings: Toys for Tots

    [bc_video video_id=”6214215454001″ account_id=”5728959025001″ player_id=”rJpklujDf” embed=”in-page” padding_top=”56%” autoplay=”” min_width=”0px” playsinline=”” picture_in_picture=”” max_width=”640px” mute=”” width=”100%” height=”100%” ] More than  70 years ago the Marine Corps. decided to dedicate themselves to spreading joy during the holiday season. Since 1947, every December they have distributed toys across the country to families in need. Over the years the program has […]

  • Essentials Drive Kicks Off at Westfield in Palm Desert

    The Westfield Shopping Center Company has launched a nationwide campaign partnering with nonprofit organizations to make impactful donations to communities in need. NBC Palm Springs was at the essentials drive here in Palm Desert where they are partnering with Martha’s Village and Kitchen and asking the community for help. They are making it easy for […]

  • Eight-year-old tops YouTube list of high earners with $26 million

    An eight-year-old boy who reviews toys on YouTube has been named by Forbes as the platform’s highest earner in 2019. Ryan Kaji, whose channel Ryan’s World has 22.9 million subscribers, earned $26 million in 2019 — up $4 million from his earnings in 2018, when he also gained the highest-earning YouTuber spot. Forbes estimates that the ten highest […]

  • Coachella Valley Rescue Mission Seeks Donations for Toy Giveaway

    The Coachella Valley Rescue Mission still needs donations of new unwrapped toys for boys and girls from infant to pre-teen years for its annual giveaway on Dec. 21, organizers announced Wednesday. “Our desert community is so very generous and loving as they support those in need. We look forward to partnering with our community in […]

  • Toys R Us is coming back to the United States

    Toys R Us’ long-awaited comeback is finally official. Its owner, Tru Kids Brands, announced Thursday that Toys R Us is being reborn in the United States with two new stores. The return comes more than a year after the chain collapsed, resulting in the closure of all 700 of its American stores. The new stores will […]

  • Mattel and National Geographic Partner to Create Unique Line of Barbie Dolls

    Mattel is partnering with National Geographic to create a line of Barbie dolls highlighting occupations centered around exploration, science, conservation and research in which women are underrepresented, the El Segundo-based toymaker announced Thursday. “Barbie allows girls to try on new roles through storytelling by showing them they can be anything and, through our partnership with […]

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