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A main artery in Coachella, now renamed Cesar Chavez Street. It’s a recognition to keep his legacy alive.

Coachella Mayor Steven Hernandez says, “Coachella has a fighter spirit and I think this monument, this reminds them of that can-do attitude.”

Chavez was a civil rights leader who fought for a better livelihood for farm workers. His son was emotional seeing the new memorial dedicated to his father.

“I grew up not knowing what my father was doing when he was doing it. Not until after he passed away that I really realized what he was doing and why he was doing it. It’s an emotional pride that he’s helped so many people,” says Anthony Chavez.

The memorial has four pillars representing his core values: integrity, dignity, innovation, and si se puede.

“For us this is an opportunity to pay tribute to some of those core values and that never give up attitude of si se puede or yes we can,” says Mayor Hernandez.

The goal is not just to memorialize, but to educate young generations about the importance of service to others.

Cesar Chavez Elementary School principal Robert Hughes says, “As they walk through in their own city, they can take pride and understand why we take pride in such a great man as Cesa

Harrison Street Renamed to Honor Cesar Chavez