Entertainment Report
White Claw adds three new fan-demanded flavors
(CNN) — White Claw’s last new flavor launched 16 months ago — an eternity in the rapidly evolving world of spiked seltzer, in which new brands seemingly have new releases weekly.
But the wait is finally over for fans who are craving something new. White Claw is adding three new flavors: lemon, watermelon and tangerine.
Beginning Thursday, the new White Claw flavors will be sold individually and in a new 12-can variety pack. Mark Anthony Brands, its producer, said the brand’s first variety pack of original flavors has helped it become America’s top-selling hard seltzer brand because customers want to try all of the flavors.
Variety packs play an important role for hard seltzers because they are the top-selling flavor packs for nearly every brand and account for 63% of total hard seltzer sales, according to Danelle Kosmal, vice president of Nielsen’s Beverage Alcohol Practice Area.
White Claw tapped into its internet fandom and chose the three new flavors based on more than 70,000 requests from social media. The new additions bring its portfolio to eight flavors. Black cherry, mango and ruby grapefruit are its top-selling flavors, White Claw said.
Kosmal said that White Claw’s new flavors are the top-selling flavors for non-alcoholic seltzers, which usually foreshadows what the bestselling alcoholic flavors will be. She expects White Claw’s new flavors will “do well within a category like hard seltzers.”
White Claw debuted in 2016 and exploded on social media last summer as people were seeking convenient drinks that were low in calories, sugar and carbohydrates. White Claw even experienced shortages, which have been resolved, the company confirmed to CNN Business.
More competition
White Claw controls roughly 60% of the hard seltzer category, according to Nielsen, but competition is tightening.
Deep-pocketed rivals, like Anheuser-Busch InBev, MillerCoors and Constellation Brands have all begun selling their take on the drink.
There’s also Truly, the country’s second most-popular spiked seltzer, from Boston Beer. The company credited the brand for boosting its overall sales 34% in its most recent earnings period.
Companies are quickly tapping into it because seltzer is offsetting slowing sales in beer and wine. Ready-to-drink cocktails, which includes seltzer, will continue to grow for the forseeable future, according to a recent report from industry group IWSR. Sales for the category surged 50% last year. It’s now an $8 billion industry, and sales are forecast to triple within the next three years.
Drinkers don’t appear to be sick of seltzer just yet, as evidenced by the strong launch of Bud Light Seltzer. The new entrant from Anheuser-Busch hit shelves in mid-January and has already become the third-most popular spiked seltzer in the United States, according to Nielsen’s measurements.
Spiked seltzer is particularly popular with Caucasians between the ages of 21 and 44 years from affluent neighborhoods, according to Nielsen. It’s also one of the few alcoholic drinks that attracts both genders equally.
The-CNN-Wire
By: NBC Palm Springs
March 5, 2020
Latest Instagram Posts
Former Silvercrest CEO, William Rodriguez is expected back in court today in connection with the deadly 2024 Cathedral City hit and run that killed a woman. The murder charge was dismissed, but Rodriguez still faces felony hit and run and suspended license charges.
Social Time with Thalia & Jerry
Murder suspect Vicky Kim has once again not been cleared to appear in court. Kim is accused of killing her husband at their Palm Desert condominium complex. Her arraignment has now been delayed three times. Stay tuned with NBC Palm Springs as we track the latest developments in this case. #VickyKim #PalmDesert #CoachellaValley #BreakingNews #CourtUpdate NBCPalmSprings
Palm Springs is mourning the loss of beloved entertainer James “Gypsy” Haake, who has died at 94. Haake began his entertainment career at just 19 years old as a Broadway chorus dancer. After retiring from the stage, he returned to performing at 82, becoming the host of Carnival Cabaret at Oscars in downtown Palm Springs. A longtime friend of our station, Haake was a familiar and beloved figure in the Palm Springs entertainment community — and his contributions were recognized with a star on the Palm Springs Walk of Stars. His career spanned more than seven decades, proving that the spotlight never truly left him. ❤️ Rest in peace, James “Gypsy” Haake. Your legacy will live on in Palm Springs. #JamesGypsyHaake #PalmSprings #PalmSpringsWalkOfStars #CarnivalCabaret #PalmSpringsEntertainment #OscarsPalmSprings #PalmSpringsHistory
Social Time with Thalia & Jerry
Who makes the NBC Top 3, winner will be announced Sunday night on NBC Palm Springs, with the player who makes the number one spot winning a $250 prize from @hondaofthedesert! Comment below if it will be 1) Sterling Conley with the rushing TD, 2) Marcus Kennedy with the touchdown catch, 3) Cade Pinon with the big time sack, 4) Kingston Pellum with the pick-6, or 5) Caleb Hartwell with the saving throw #fypage #fridaynightlights #football #hondaofthedesert #highschoolfootball
James Nellis from @dsrt_club_lq and @rd_rnnr_lq makes us one of his signature dishes, his Maine scallops with hibiscus puree. His creativity and skill lead to unique bold flavors and scrumptious dishes. We chat about his love of trying new things in the kitchen, what being a chef means to him, and how food can different, flavorful, and fun. This is James Nellis on a plate. See it now on nbcpalmsprings.com
At the annual 9/11 Memorial Stair Climb at Morongo Casino Resort & Spa, first responders, families and community members came together to honor the lives lost—and the heroes who answered the call 25 years ago on September 11, 2001. Two first responders who responded to opposite sides of the World Trade Center met for the first time at the event, sharing a powerful moment of remembrance and connection. 26 flights. Three times. One enduring message: Never Forget. #NeverForget #September11 #911Memorial #MemorialStairClimb #FirstResponders HonorAndRemember 911
Palm Desert’s future takes center stage next week. The Palm Desert Area Chamber of Commerce presents the 2026 State of the City Address & Luncheon on Friday, September 18, at the JW Marriott Desert Springs Resort. The event brings together local business leaders, community members and city stakeholders for an inside look at the priorities, opportunities and future of Palm Desert. Friday, September 18 11:30 a.m. – 1:30 p.m. JW Marriott Desert Springs Resort Palm Desert Individual tickets are $85 for Chamber members and $95 for non-members. Get the details and registration information from the Palm Desert Area Chamber of Commerce. #PalmDesert #StateOfTheCity #CoachellaValley #PalmDesertBusiness #GreaterPalmSprings #PalmDesertChamber
25 years later, the memories of 9/11 remain vivid for the firefighters who witnessed the tragedy firsthand. A longtime FDNY firefighter reflects on the trauma, loss and moments that have stayed with him a quarter-century after the attacks. #911 #September11 #NeverForget #FDNY #Firefighter #911Anniversary #25YearsLater #NewYorkCity #Remembering911 #NBCTPalmSprings