Entertainment Report
Coca-Cola is launching a Topo Chico hard seltzer
Coca-Cola is launching a hard seltzer under the cult-favorite brand Topo Chico. The drink will initially be available in select cities in Latin America.
This is the company’s first move into the hard seltzer space. The beverage giant purchased Topo Chico in 2017 for $220 million.
“The Coca-Cola Company is committed to exploring new products in dynamic beverage categories, including hard seltzer,” a company press release stated.
The category is growing at a fast pace, leading to new hard seltzer launches across several brands. In May, Anheuser-Busch launched Social Club Seltzer, a premium seltzer with cocktail flavors, like an Old Fashioned, which is typically made with whiskey, a sugar cube and bitters.
At the beginning of 2018, just 10 hard seltzer brands were on the market, according to a Nielsen report, a number that rose to 26 brands by early 2019. “More than 65 brands are now fighting for consumers’ attention and purchase,” according to Nielsen.
For the 15-week period ending June 13, hard seltzer products purchased at grocery stores, liquor stores and big-box retailers quadrupled year-over-year, the report said.
“Within the hugely successful and growing hard seltzer segment, new and ‘old’ brands alike can succeed even if their market share is relatively small or declining, because the total pool of sales of hard seltzer within US retail is growing at such a high rate,” Danelle Kosmal, VP of Beverage Alcohol at Nielsen, told CNN Business.
“As such, with new launch after new launch, manufacturers may lose market share but continue growing their sales,” she added.
The-CNN-Wire
By: NBC Palm Springs
July 30, 2020
Latest Instagram Posts
Drop your thoughts in the comments 👇 #therogginreport #coachellavalley #localnews #explore #nbcpalmsprings
⚡️ TOP STORY: A man is recovering after he was struck by lightning. Firefighters battled a brush fire along Snow Creek Road, while another lightning strike in Chino Canyon sent a man to the hospital. If you hear thunder, stay indoors for at least 30 minutes after the last rumble. #PalmSprings #Lightning #FireSafety
🚨 Chasing that year-round “summer glow”? A social media tanning trend involving the unapproved peptide melanotan-2 is raising serious safety concerns. Dermatologists say safer sunless tanning options are available. ☀️ #YourHealthToday #SkinHealth #Melanotan2 #TanningSafety
Palm Springs firefighters responded Thursday to a report of a person struck by lightning in the Chino Canyon area. The person was transported to a hospital for medical treatment. Firefighters also responded to a palm tree fire in Chino Canyon that officials say was caused by an apparent lightning strike. NBC Palm Springs News Director David Reese is in the neighborhood tonight knocking on doors and trying to learn more about what happened. Did you see the lightning strike? Did you hear or see anything unusual? Do you know who was struck or have information that could help us understand what happened? We’d like to hear from you. Send us a DM here or contact NBC Palm Springs if you witnessed the incident or have information to share. #PalmSprings #ChinoCanyon #Lightning #PalmSpringsNews #NBCPalmSprings CoachellaValley BreakingNews
Fred Roggin’s response? Show us the receipts! #therogginreport #coachellavalley #localnews #explore #nbcpalmsprings
A $557k budget shortfall … so why do they need $11.3 million in new taxes? Are you voting Yes or No on Measure P? #therogginreport #measurep #localnews #coachellavalley #nbcpalmsprings
School board trustee wears “FAFO” shirt to court deposition. Drop your thoughts in the comments 👇🏽 #therogginreport #coachellavalley #localnews #explore #nbcpalmsprings
Estevan Figueroa of King’s Club Barbershop is giving back across the Coachella Valley — one haircut at a time. He and his team recently gave dozens of free haircuts to kids at the Boys and Girls Club in Cathedral City. Figueroa also provides clothing, essentials and encouragement to people in need. Inspired by lessons from his father, he’s now started a nonprofit to help even more people in the community. “Look good, feel good.” @barbercipactli Read the full story at NBCPalmSprings.com.
9 months. 5 deposition notices. 1 no-show. What is this official hiding under oath? Let us know what you think in the comments 👇 #therogginreport #jesusgonzalez #localnews #coachellavalley #nbcpalmsprings
Social Time with Thalia & Jerry