Sports
WTA & Hologic Announce Landmark Title Sponsorship
After 12 years with no title sponsor, the WTA announces a new four-year partnership with Hologic. The WTA is a global leader for women’s sports, and Hologic is at the forefront of technology that prioritizes women’s health.
Together, they have a joint vision to achieve greater overall wellness and equality for women.
“We as an organization are much more than just body composition in bone density,” explains Joe Joyce, a human performance specialist at Hologic. “We have a number of other technologies, from a screening perspective that is really important for women to pay attention to. This is a great opportunity for us to put awareness on the fact that women should be taking proactive with their health, and I know they’re excited about that.”
WTA player Jessica Pegula is in town competing in the BNP Paribas Open. She is a member of the WTA player’s council, and she echoes Hologic’s excitement about the partnership.
“We are beyond excited, and I can say on behalf of the whole council and the board, everyone has just thought it was a perfect fit and can’t wait to get it going and see what we can do.”
Hologic traveled with the WTA to the BNP Paribas Open in Indian wells to kick-start the Partnership. Once a year, athletes will receive performance-health physicals and medical screenings using technology from Hologic.
Kathleen Stroia is the SVP of Performance Health for the WTA, she facilitated the physicals and screenings with the players at the Indian Wells Tennis Garden.
“With Hologic joining us, we can provide the athletes with some mechanisms that we have early detection in place through the DEXA scan. This time of year is really nice because we can identify some early detection and preventative programs, and then we work with them throughout the year.”
“The benefit of a DEXA, says Joyce, “is when you look at body composition, our systems can assess accurately bone content, muscle, and fat.”
This title sponsor is the first of its kind for women’s sports. Former and current WTA players understand the significance and impact that this partnership holds for the future of women’s sports.
“Where we’re trying to go as a tour and what we represent, I think aligns perfectly,” explains longtime WTA players’ council member Sloane Stephens. “I think it’s important that we have someone who believes in the same things as we do, and actually wants to help us push women and women’s sports forward. I think it’s great.”
“WTA has led the way, says 22-time major champion and International Tennis Hall of Famer, Pam Shriver, “There’s no reason why, whether it’s WNBA, LPGA, we’re all in women’s sports together. We want women athletes to prioritize their health while they’re competing and long afterward.”
By: NBC Palm Springs
March 11, 2022
Latest Instagram Posts
Who makes the NBC Top 3, winner will be announced Sunday night on NBC Palm Springs, with the player who makes the number one spot winning a $250 prize from @hondaofthedesert! Comment below if it will 1) Devin Session with the diving TD, 2) Mason Flores with the dot on the run, 3) Reese Johnson with the clutch FG, 4) Kaylaun Smith running over defenders, or 5) Joshua Perez with the TD throw. #hondaofthedesert #fnl #fridaynightlights #fyp #highschoolfootball
🏒🔥 LET’S HEAR FROM TIM O’BRIEN! We’re kicking off Coachella Valley Firebirds Opening Night and catching up with Tim O’Brien! Hear what he has to say as the Firebirds get ready to hit the ice for another exciting season. 🏒🔥 #CoachellaValleyFirebirds #Firebirds #OpeningNight #Hockey #CoachellaValley PalmSprings CVFirebirds
SHARE this reel to help find ‘The Fab 5’ a home! 🐶🤍 #therogginreport #palmsprings #dogrescue #coachellavalley #nbcpalmsprings
🎀 October is Breast Cancer Awareness Month. Take a moment to know the warning signs, schedule your mammogram, and talk with your doctor about the screening schedule that’s right for you. Early detection can make a difference. 💗 #BreastCancerAwareness #BreastCancerAwarenessMonth #Mammogram #EarlyDetection #BreastHealth CoachellaValley DAPHealth
🎬 FREE MOVIE TICKETS! 🍿❤️ Our Manny the Movie Guy is here with a chance to see the upcoming screening of “Love of Your Life” — FREE! 📅 This Tuesday 📍 Mary Pickford Theatre — Cathedral City Want to see the movie before everyone else? Manny has the tickets! 🎟️ Watch for details on how you can enter and score your FREE tickets! #MannyTheMovieGuy #LoveOfYourLife #FreeTickets #MovieScreening #CathedralCity CoachellaValley MaryPickford NBCPalmSprings
🚨 SB 1379 is officially law, separating the Riverside County Sheriffs department and the coroners offices effective July 2027. @maria_nvtv spoke with Sheriff Chad Bianco and a local mom, and both spoke on what this means to them. Be sure to go to nbcpalmsprings.com to see the full report #SB1379 #RiversideCounty #CaliforniaPolitics #ChadBianco #incustodydeaths
It’s time for Season 5!! Fuego stopped by the studio today with a message! Coachella Valley Firebirds season opener this Friday, October 2 at 7 p.m. — tickets at CVFIREBIRDS.COM
Guess we are not the only ones asking about money in the Desert Recreation District! #therogginreport #coachellavalley #localnews #nbcpalmsprings
8 years lated and $30 MILLION higher … Should the state order an independent audit? Drop a 💬 if you want answers! #cvusd #coachellavalley #audit #therogginreport #nbcpalmsprings
Data centers on pause. ✋ Palm Springs City Council unanimously extended it’s moratorium through August 25, 2028, giving the city time to set zoning rules. What do you think of the decision? 🌴