Palm Springs Pride 2024 Kicks Off with Big Crowds and Festivities

Palm Springs is bustling with pride celebrations, including the Booze Bow Wow Ball hosted by Booze Hounds. This event supports the Palm Springs Animal Shelter with fun pet costumes, an adoption event, and fundraising to help animals find their forever homes. NBC Palm Springs' Chloe Carlson joins as a judge, while participants like Dorothy, the first-year winner, show off their finest looks.