McDonald’s Revamps Menu to Attract Customers

McDonald’s is responding to consumer demand for more affordable options by shaking up its menu with new value items. The fast-food giant recently unveiled a budget-friendly "McValue" menu, which includes a range of lower-priced choices aimed at attracting price-conscious customers. This initiative follows the launch of the $5 meal deal earlier this year, which remains in place, and introduces an appealing "Buy One, Add One for $1" option for breakfast items. This move comes after McDonald’s struggled with declining sales in recent quarters, as higher menu prices led to a slowdown in customer traffic. Over the past five years, the average cost of McDonald’s menu items has increased by 40%, making it difficult for many loyal patrons to keep up with the rising costs. By introducing these new budget-conscious deals, McDonald’s hopes to recapture customers who have been turned off by price hikes. The chain is working to provide affordable options, especially for breakfast, as it navigates through a competitive and cost-sensitive market.