Iowa State Wins Pop Tart Bowl in Sweet Spectacle of Edible Fun

The Pop Tart Bowl has quickly established itself as one of the most entertaining and unique events in college football. Hosted this past weekend, the game once again combined thrilling athletic competition with a playful, sugary twist, creating a spectacle that delighted fans both in the stadium and online.

This year, the Iowa State Cyclones triumphed over the Miami Hurricanes in a game filled with surprises and sweet moments. But the football wasn’t the only thing that had people talking. The Pop Tart Bowl is as much about fun as it is about the sport, and it’s the creative details that make this event truly unforgettable.

One of the bowl’s signature features is its cast of edible mascots. Dressed as iconic Pop Tart flavors like strawberry, s’mores, and cinnamon roll, the mascots roamed the field, engaging fans with their antics. These life-sized treats brought an extra layer of joy and whimsy to the event, cementing their status as social media darlings.

The winner’s trophy, a fully functional toaster, perfectly embodies the spirit of the event.

The game’s climax featured the beloved cinnamon roll Pop Tart mascot in a show-stopping moment. As Iowa State celebrated their win, the mascot descended into a giant toaster prop. Moments later, it "popped" back up on the other side, delighting fans and marking the Cyclones’ victory in the most creative way imaginable.

Since its debut in 2023, the Pop Tart Bowl has become a social media sensation, thanks to its playful approach to blending sports with lighthearted fun. Fans across the country tune in not just for the game but also for the quirky entertainment that sets it apart from traditional bowl games.

Fans are already looking forward to what Pop Tarts will cook up next year. One thing’s for sure: the Pop Tart Bowl has become a sweet addition to college football traditions.