Chipotle Gears Up for “Burrito Season” with 20,000 New Hires Ahead of Spring

As spring approaches, Chipotle is preparing for what it calls “Burrito Season” by hiring 20,000 temporary workers to meet increased customer demand, particularly for its fan-favorite chicken al pastor. The move comes as customers gear up for warmer weather and a boost in fast-casual dining.

The hiring surge isn’t just about keeping up with burrito lovers—it’s also part of Chipotle’s strategy to sustain momentum after a strong market showing last year. The company’s stock (CMG) rose by an impressive 17.37% during spring 2024, suggesting investors are optimistic about another profitable season.

With seasonal trends driving customer traffic and a loyal following for menu favorites, Chipotle is positioning itself for a robust spring. As the chain adds thousands of workers, the company aims to deliver swift service while keeping pace with its growing popularity.

(Credit: Market Briefs)