The Cathedral City Senior Center, a vital lifeline for many community members, is urgently requesting the support of local residents as it faces an unprecedented challenge. For the first time ever, the center has run out of gift cards, a crucial resource it relies on to help cover the cost of groceries and pharmacy essentials for those in need. With food insecurity and the number of unhoused individuals continuing to rise, the center’s ability to provide essential assistance is now in jeopardy.

The Senior Center has long been a pillar of support, helping over 90,000 people each year through its food and financial aid programs. However, demand has surged to unprecedented levels in recent times. Many residents are finding themselves between paychecks or just after weekly food bank distributions, leading to an increasing number of people arriving at the center seeking help.

One such instance involved an unhoused man who came to the center not only for food assistance but also for personal hygiene products, such as socks. Unfortunately, without the usual gift cards to offer, the center was unable to fulfill his needs, highlighting the critical shortage of resources.

In a heartfelt appeal, the Senior Center is asking community members who may have unused gift cards, especially those from retailers like Target or Walmart, to consider donating them. These donations can be made in exchange for a tax write-off, and they will be used immediately to support those struggling with food insecurity and other essential needs.

Community members can drop off gift cards at the Cathedral City Senior Center, located at 37171 West Buddy Rogers, from 9 a.m. to 4 p.m. The center assures that all donations will be put to good use, providing vital assistance to those in need during these difficult times.

For more information or to make a donation, residents are encouraged to visit or call the Cathedral City Senior Center. Their continued support is crucial to ensuring that the center can keep providing for the most vulnerable members of the community.

Cathedral City Senior Center Seeks Community Support